A lot of folks in tech, security, marketing, and consulting have done incredible work but still struggle to capture who they are in a single sentence at the top of their LinkedIn profile. I’ve seen directors, engineers, and consultants alike undersell themselves with headlines that don’t pack enough punch—or worse, don’t convey any sense of what they actually do. A strong headline can open doors, spark conversations, and position you as the in-demand professional you truly are. Here’s how to make yours stand out:
- Start with Your Core Role or Expertise
Your headline is often the first detail someone reads on your profile—make it count. Whether you’re a “Cybersecurity Director,” “Sales Strategist,” or “Marketing Innovator,” lead with a term that succinctly captures your specialty. In a crowded field, clarity is often more compelling than cleverness.
Example:
Instead of: “Professional problem-solver with years of experience”
Try: “Sales Strategist | Helping SaaS Companies Drive 30% More Revenue”
- Show the Value You Deliver
After naming your role, add a short phrase that highlights how you help others or solve specific problems. If you’re in IT security, do you fortify networks against threats? If you’re in marketing, do you help brands expand into new markets? Let people know what’s in it for them.
Example:
“Cybersecurity Director | Defending Fortune 500 Companies Against Advanced Threats”
By focusing on your impact, you invite recruiters, clients, or collaborators to see the benefit of working with you.
